Renault Portugal
Digital launch campaign for the Arkana, Renault's new hybrid SUV. To showcase the car's hybrid side, we invited two completely different personalities and challenged them to create content featuring their two specialties on social media. In a mini-series, they came together to create a hybrid product: a funny cake. Joana Marques is known for her sharp humor, while Marco Costa is a laid-back confectioner chef.
Headline: Hybrids by nature. Two personalities, one hybrid content.
Credits
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Agency: Publicis Lisboa
ECD: Steve Colmar
Creative Direction: Guilherme Nunes
Art direction: Pericles Mores Kwiatkowski
Copywriting: Frederico Magalhães
Film production: Zof
