Curitiba City Hall
Winter clothing donation campaign for Curitiba, the coldest capital in Brazil. With the concept "More than a year without wearing, it’s time to donate" (Mais de um ano sem usar, tá na hora de doar), the campaign addressed a recurring issue: the donation of unusable clothing. That year, the city broke a record for donations of winter clothes in excellent condition.
Credits
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Agency: OpusMúltipla
Creative direction: Renato Cavalher e Beto Rogoski
Art direction: Pericles Mores Kwiatkowski
Copywriting: Beto Rogoski e Bruno Leite
Film production: Banzai Studio
Sound production: Jamute
