Renault Portugal
A 75-meter-long panel showcasing the hybrid halves of a hybrid Lisbon. The images draw parallels between old and modern buildings that coexist in harmony throughout the city.
Headline: New Renault ARKANA. Hybrid like Lisbon.
Credits
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Agency: Publicis Lisboa
ECD: Steve Colmar
Creative direction: Guilherme Nunes
Art direction: Pericles Mores Kwiatkowski
Copywriting: Frederico Magalhães
3D illustration: Fuze Image
Post-production: Fuze Image
