Gazeta do Povo Newspaper
On National Blood Donor Day, we highlighted all the capital letters A, B and O in red in every article of the online and printed version of Gazeta do Povo Newspaper. When the cursor hovered over them, a banner appeared with a message and a link to a landing page containing all the information on how blood donation works, who can donate, and the locations that need help the most.
Headline: Each blood type can make a difference in someone's life.
Headline: Each blood type can make a difference in someone's life.
Credits
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Agency: Getz
Creative direction: Ricardo Carvalho/Denilson Pucci
Art direction: Pericles Mores Kwiatkowski
Copywriting: Rodrigo Camargo
