Placard.pt
Placard.pt is the only Portuguese betting brand in Portugal. So the communication had to be local too. Meet PT: our Personal Trainer, or should we say, Personal Tipster. She shares match tips in a gym setting, surrounded by the brand’s colors, that also happen to be Portugal’s colors. Or, for short: PT.
Want to tone up your bets? Bet with PT Want to stretch those odds? Bet with PT
Credits
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Agency: Tux&Gill
Creative direction: Afonso Azevedo
Head of art: Pericles Mores Kwiatkowski
Art direction: Pericles Mores Kwiatkowski / Daniel Monteiro / João Pinheiro
Copywriting: Afonso Azevedo / André Ferreira / Pedro Gomes
Film production: Trix
Photo: Maria Vasconcelos
