Solverde.pt
In Portugal, they say that people who have a knack for making good guesses have "um dedo que adivinha" (a guessing finger). It’s a fun expression often used in everyday situations, both on and off the field. With that in mind, we invited Cândido Costa, the famous former football player and a regular presence on Portuguese TV, to be the face—or rather, the finger—of the campaign for Solverde, an online sports betting site.
Credits
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Agency: O Escritório (The Office)
Creative direction: Sergio Gomes e Nuno Jerónimo
Head of art: Bruno Barros
Art direction: Pericles Mores Kwiatkowski
Copywriting: Sergio Gomes
